We were commissioned to create a publication that could be used as an all in one visitor guide, accessible to all people who would like to visit Bradford and district. This involved creating a brand and producing content that would have wide appeal and could successfully highlight Bradford's individuality.
We were also tasked with finding ways to make the guide self funding or income generating. The guide was launched in March 2020 and the brand has been applied to visit Bradford's website and social media output.
Social Asset Creation