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Yorkshire Games Festival

Rebranding Yorkshire’s original games festival and increasing footfall

Yorkshire Games Festival media wall, branded with the rebrand design.

We were commissioned by the Science and Media Museum to create the brand identity, imagery and print material for The Yorkshire Games Festival. Using the brand guidelines designed for the Museums brand identity as a foundation, we developed the Yorkshire Games Festival typographic elements and colour scheme.

Developing a strong and striking brand allowed us to focus on the icons and colours to create a visual style which was implemented across various print materials. As well as programs and flyers, we also designed badges, t-shirts and bags as well as many other festival marketing items.

Services

Brand Design
Print Design

Client

Science Museum Group

sciencemuseumgroup.org.uk
Yorkshire Games Festival poster designs in the media cafe of the Science and Media Museum, Bradford.
Flag designs for the games festival, outside the entrance of the Science and Media Museum.

We worked with Matt on the lead image for the 2017 edition of the Yorkshire Games Festival as well as the artworking for all our festival assets including our festival brochure. We were amazed by the strong and vibrant identity he created for the festival.

By producing a suite of icons that could be used across all marketing materials, it gave us the flexibility and freedom to really create a sense of excitement surrounding the festival. Matt even rose to the challenge of designing a festival logo, something that needed longevity but also needed to be clean and modern. Being under the National Science and Media Museum means that we have many brand guidelines and processes in place which Matt understood quickly and adapted to throughout.

Nothing was ever a problem and amends were made quickly which really helped with our tight deadlines! It was an absolute pleasure to work with Matt and we would definitely go to him with future projects.

Programme design for the 2017 Yorkshire Games Festival.

The festival was a success, with footfall increasing by over 15% on previous years.