Hello Huddersfield
A brand to promote Huddersfield as a destination
Client
Hello Huddersfield is Huddersfield Business Improvement District’s destination marketing brand, aiming to promote events, culture, retail, family activities, heritage and food & drink in Huddersfield town centre.
Requirements
Huddersfield BID required a destination brand and website to promote the town as a visitor destination. They also required ongoing marketing strategy and support to help deliver a wide reaching coherent campaign.
Delivery
The project included brand development, a website build with ongoing maintenance and a printed visitor guide. We created a modern, versatile brand, taking subtle inspiration from the towns coat of arms and responding to the client’s preference for a vibrant and colourful identity. The website includes directory listings, an events calendar and feature editorials, with integrated brand elements and commissioned photography. We continue to manage the website and social media channels, providing monthly progress reports and marketing ideas. Our ongoing work includes improvements to the website’s SEO.
Impact
Since launching in July 2020, engagement has increased month on month both on the website and social media. The Hello Huddersfield has quickly become a visible and accessible brand for Huddersfield, helping to promote 100s of events, businesses and cultural attractions despite the limitations presented by Covid-19.
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