In normal circumstances, branding a pawnbroker shop would sit firmly in the ‘thanks but no thanks’ job pile. But when it’s for a play, set in Bradford, by Kirsty Taylor, that’s a different story. Cashy C’s: The Musical is Kirsty’s witty and poignant debut play, set in a recreated pawnbroker shop in Bradford. The musical uses rap and bassline to tell the stories of people who live hand-to-mouth, trading in a kettle on Monday and buying it back on Friday because they really need a fiver.
Out of Place were delighted to be asked to help bring the play to life, creating a fake, ‘Cash Converters’ style brand, including signage, uniforms and set props, as well as the promotional flyers/posters. We were even more delighted to see the play sell out in hours and watch the rave reviews rolling in.
You can read more about Branding Cashy C’s – The Musical here: https://www.bbc.co.uk/news/entertainment-arts-63021582 and view some of our design work for the production below…
