We subtly edited the original icon to clean it up and make it more digital friendly, and paired this with a clean, modern sans-serif. This new logo became easier to read while retaining the familiarity of the old icon. It also became more suitable for techniques such as embroidery, so that it could be added to clothing and other materials that the organisation regularly uses.

A bold, simple colour palette was implemented with a digital interface in mind, so that referrals and conversions through the website could be optimised and capitalised on. To add some variety and texture to backgrounds, we used lines inspired by the contours of Ordnance Survey maps, which were then animated to add a further link to the scanning technologies implemented in the bulk of Magnitude’s work.

A flexible grid system was implemented to aid in page construction, making it easier for the whole team to create documents that are consistent and cohesive with one another.

The website was developed on WordPress to provide a platform that the majority of users are familiar with. Before development commenced, a thorough User Experience process was undertaken to analyse user journeys, content, and maximise the efficiency of the website.