In this article, we delve into the art of creating accessible brands that not only captivate but also empower third sector clients. We explore how tackling inclusive branding through colour, text, tone of voice, and imagery can be a game-changer in the pursuit of social impact and meaningful change.

Every designer or agency understands that a significant portion of their finest work remains confined to the realm of concepts. Behind every successful brand identity lies a story of creative exploration and innovation that often goes unseen by the public eye. Concepts that were meticulously crafted, refined, and passionately presented, only to find themselves cast aside in favour of another direction. 

The Web Content Accessibility Guidelines (WCAG) are due to be updated in August, bringing with them six key new web standards, which websites claiming to be accessible will need to adhere to.