Its On In Bradford events brand and platform

It’s On in Bradford

Delivering the brand identity and the online events platform for the Bradford District.

Client

It’s On in Bradford is a brand new city-wide what’s on platform commissioned by Bradford City of Culture 2025, Bradford Council & Bradford Producing Hub. Out of Place were selected following an open tender process to deliver the online events platform as well as developing an exciting, versatile and unifying brand identity.

Requirements

The development of a city-wide “What’s On” website for Bradford had to promote events and cultural activities while offering a neutral, free-to-use platform for both audiences and event organisers. The website aims was to encourage community contributions, showcasing grassroots activities alongside major venues and events.

Delivery

The challenge of the project lies in uniting the diverse needs and expectations of numerous stakeholders to create a platform that serves both cultural sector organisations and their audiences, while also aligning with the broader strategic goals of the council and Bradford 2025. The chosen name reflects the confidence and excitement that Bradford’s City of Culture status has brought, distinguishing it from other major city platforms. The website features an advanced events filtering system, a members portal for venues and promoters, and integrations for tickets, Google Maps, social media, and newsletters. Built on WordPress with pre-styled, custom templates, the site is designed for easy management, with subtle animated elements that keep the focus on events. The project launched in 2023, Out of Place oversee the roll-out, campaign, and ongoing design, SEO, and web support.

The website remains a vital resource for Bradford’s cultural scene.

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Get in touch

In need of some creative support?  We’d love to know more about how we can help. We’ll happily offer a free consultation to discuss your project and demonstrate our approach.