The project required a professional visual identity and sub-venue brands that could be seamlessly adaptable across digital, social media, web, and print formats, including the website. Our commissioned brand identity project also included a website redesign and rebuild. We collaborated with internal staff and external freelancers to ensure asset management, campaign and exhibition identities were inline with their new identity and act as brand guardians for the new identity

The website needed a complete restructure and rebuild to ensure it was fit for purpose and easy to navigate for both external users and staff. We built the new website on WordPress and tailored the backend system to support the various activities of the museums. Additionally, we ensured the website was accessible, fast, and secure, adhering to the highest standards of web accessibility to cater to all users. We also optimised the site for search engines (SEO), enhancing its visibility and reach to a broader audience.