Fifty Eight is an organisation that partners with business, government and civil society to better identify and take action to address exploitation in the supply chain, raising the bar for working conditions globally.
The objective of the project was to update the company’s image and identity to better reflect its mission and goals, and to create a user friendly, accessible website to house up to date, relevant content, and encourage conversation and collaboration with potential partners.
Taking into consideration the company’s target audience, objectives and competitive landscape, we were able to carefully plan a rebrand which balanced strategic reasoning and creativity. The chosen concept featured a modernised logo, typeface, colours and graphics which offered personality and recognisability.
In close collaboration with the organisation, we designed a website that showcases their world-class research, their technological solutions to address worker exploitation, and their expert industry insights. The site also tells a personal company story, and all messaging and calls to action were crafted to communicate the company’s unique ethos towards collaborating with competitors, with a focus on their multicultural, multi national team.
Various assets and deliverables such as social media assets, newsletters, and presentation decks were produced which utilised the new brand identity, and the organisation was equipped with a set of detailed brand guidelines to confidently produce further assets in the future.
In need of some creative support? We’d love to know more about how we can help. We’ll happily offer a free consultation to discuss your project and demonstrate our approach.