The project included brand development, a website build with ongoing maintenance and a printed visitor guide. We created a modern, versatile brand, taking subtle inspiration from the towns coat of arms and responding to the client’s preference for a vibrant and colourful identity. The website includes directory listings, an events calendar and feature editorials, with integrated brand elements and commissioned photography. We continue to manage the website and social media channels, providing monthly progress reports and marketing ideas. Our ongoing work includes improvements to the website’s SEO.