A brand system was developed that made use of a textured paper cut style with varying degrees of detail corresponding to different age groups. All of these elements were created in a way that the system could be expanded when needed, with illustrations being easily produced in common creative software.

A thorough series of guidelines was created to govern the use of colours and text to ensure consistency across designs whether created by internal teams, external agencies, or teachers and school staff. As part of this process, key assets such as logo lockups were produced, with a range of end-uses guiding the formats produced.

Although development did not form part of the project undertaken by Out of Place Studio, the brand took a holistic approach looking at print and digital equally, with a robust system in place for accessible web development to take place, ensuring the project is as inclusive as possible.

It was important that the brand could be accessible to as many institutions as possible, and open-source tools, such as fonts, were used to provide maximum flexibility and ease of use. This navigated the issue of inconsistent output once the initial work was completed.

Throughout the process Out of Place Studio worked closely with representatives from the Natural History Museum and other partners to ensure that there was a unified vision from start to finish.