We aimed to modernise the core QEF brand to emphasise its services as person-led, holistic, professional and expert – representing the brand’s core values. Part of this modernisation also looked to include scope for the future growth of the organisation and its service offering.

The development of a flexible set of brand guidelines was key. Firstly, the branding and accompanying assets needed to work across a wide range of media such as printed posters, social media, and signage. Secondly, we needed to create a document that would help a wide range of different team members, with different skill sets, work with the brand to produce high-quality marketing and informational material.

We had the opportunity to holistically approach the project, building web accessibility principles into the core branding, so that all assets were inclusive from the ground up. A large aspect of this was including a wide colour palette and reusable visual components which enable QEF to have several sub-brands that are all linked through a cohesive backbone.