The resulting brand identity featured a modern logo, a set of supporting visuals, and a striking colour palette. The community’s values of diversity, collaboration, the natural world, and being a source of inspiration and support for one another’s vocal practices were all reflected in the brand’s illustrated shapes and logo.

The websites primary function is to engage the vocal improvisation community and encourage collaboration. A custom Wordpress system was designed and built which centred around a multi-lingual, easy-to-use members portal in which members could add and manage events, profiles and subscriptions, whilst finding other members of the community and events around the world through event listings and populated maps.