To kick off the Volunteers’ Week brand refresh project, we engaged with key stakeholders and representatives from the four national bodies to discuss project aims and understand how the brand would be used. Given that Volunteers’ Week was celebrating its 40th anniversary in 2024, the UKVF sought a bold, colorful, and inspiring identity that could be used in both English and Welsh. We conducted research into user groups, including volunteers and corporate partners, to identify the core values and tone the brand should project, addressing concerns that the existing brand was outdated and uninspiring. Collaborating closely with the Volunteers’ Week team, we explored design practices within and beyond the charity sector to create a modern, inclusive identity. Our objectives included delivering a new logo, taglines, and artwork, crafting a narrative around the brand’s evolution, and producing comprehensive brand guidelines. We also developed accessible resources for digital platforms and social media, established image guidelines for future campaigns, and considered the potential for trademarking the brand, ensuring its lasting impact for years to come.