Using a fresh set of brand guidelines, tried and tested user experience exercises and devised user profiles, the OOP team collaborated with WTA to create a website that was mobile responsive and fully accessible. Conversations with the WTA team shed light on the importance of automating and digitising sign up processes for a growing family-run business. Digital forms for booking places at the Academy as well as booking places at annual Summer events became a key objective for the website, as did showcasing the various classes WTA offer. The website is easy to maintain, and allows the WTA team to spend minimal time and effort populating the site with relevant content. With a web layout that auto styles, and clear, concise signposting that requires little to no updating at all, the WTA are able to focus more of their energy on growing the business and continuing to offer the friendly, inclusive customer service they have become renowned for.