Queen Elizabeth’s Foundation for Disabled People – Brand and Website
Organisational rebrand and website development for leading disability charity
Queen Elizabeth’s Foundation for Disabled People (QEF) is a disability charity based in Surrey, with more than 85 years’ experience of developing innovative services which support almost 10,000 disabled people a year to achieve their potential and increase their independence.
QEF work with children and adults with physical and learning disabilities or acquired brain injuries. Helping people develop life skills to live as independently as possible, providing neuro-rehabilitation to rebuild a life after a brain injury and offering specialist mobility support services.
We aimed to modernise the core QEF brand to emphasise its services as person-led, holistic, professional and expert – representing the brand’s core values. Part of this modernisation also looked to include scope for the future growth of the organisation and its service offering.
The development of a flexible set of brand guidelines was key. Firstly, the branding and accompanying assets needed to work across a wide range of media such as printed posters, social media, and signage. Secondly, we needed to create a document that would help a wide range of different team members, with different skill sets, work with the brand to produce high-quality marketing and informational material.
We had the opportunity to holistically approach the project, building web accessibility principles into the core branding, so that all assets were inclusive from the ground up. A large aspect of this was including a wide colour palette and reusable visual components which enable QEF to have several sub-brands that are all linked through a cohesive backbone.
The new website combined two existing QEF websites into one WordPress solution, with bespoke functionality to meet the needs of the various internal teams, as well as engaging and informative information for QEFs users.
The new website has been built on WordPress with flexibility for both growth and further development. Enhancing accessibility and restructuring content hierarchy will increase both engagement and referrals as well as be more visually appealing to the audience.