Tackle Prostate Cancer is a leading charity, tackling the real issues people face when they are diagnosed with prostate cancer and offering support for patients and their families.
The objective of this project was to revitalise the Tackle brand and its website to ensure its content and visuals align to the organisation’s vision and aims and resonates with its target audiences. A new digital-first brand that will allow Tackle to modernise its marketing efforts and a website that will make it easier for users to access information, find support groups and share resources.
We worked collaboratively with the Tackle team and it’s trustees to set out a vision for the new brand & website, delivering a series of workshops and exercises which addressed issues with the previous brand/website and ideas on how it could be improved. The chosen brand concept introduced a bold, friendly typeface, strong use of imagery and a wider set of brand colours. Coupled with a hand-drawn style set of supporting assets, the result was to create a much more approachable and adaptable brand. Prior to starting work on the new site we carried out a full UX review of the existing website to identify user pain points and identify ways in which the navigation and site structure could be improved. This included user surveys and the creation of user journey profiles. This gave us a solid foundation to be able to develop a new, improved site structure, built in a modular fashion to allow maximum flexibility without affecting user experience. The site includes a password protected members portal, forum, interactive map, downloadable resources and multiple CTAs. We have supported Tackle through to launch, providing a full range of branded assets, user testing and SEO setup. We have also worked with Tackle to review their marketing strategy, giving the organisation a platform to achieve its wider goals.