Out of Place continued our successful track record partnering with Business Improvement Districts as we supported a collective of Norwich BID, King’s Lynn BID and Great Yarmouth BID on the launch of Onwards Norfolk.
A partnership initiative funded through the Government’s Community Renewal Fund, Onwards Norfolk will provide digital and media skills training for SMEs, training and upskilling for the leisure and hospitality sector and provide information and training on achieving net-zero waste.
It made for a busy Christmas in the studio as we were given a five-week lead time to develop a brand and microsite ready for launch in the first week of January. The condensed time frame gave us an opportunity to streamline our process and we were able to develop brand concepts and website wireframes simultaneously, following an intense and enjoyable workshop session with the project partners on week one.
It also provided a unique opportunity to build a brand entirely from scratch, including identifying the brand name, values and creating an elevator pitch. The final brand concept worked around an idea of onwards/forward momentum based on the key project objectives of upskilling and training.
It was a particularly special project for our Norwich-based member of the team Sara, who was able to work alongside a client-based slightly closer to home than normal!
View the project here
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