The brief was to develop an adaptable, stand-alone brand identity and deliver an editable suite of assets that could be easily updated by the marketing team. The brand needed to support artist/band imagery and have the flexibility to be adapted for different calendar months in the future. Digital assets were required to promote the overall campaign and individual events.
The final brand concept is bright, fun and engaging. it uses an autumnal palette to fit within the season and communicates a festive feeling. The design uses a clear grid system to bring structure to the assets, the grid allows text and logo elements to occupy their own space, and also frames imagery in a way that made updating posters and social media assets easy and quick for the client.
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