Quarantine are an ensemble of artists and performers creating theatre, performance and other public events. Their work is about the here and now. In its form, content and process of creation, it examines the world around us. Past projects have included shared meals, family parties and a journey in the dark for one person at a time – as well as performances on stage, watched by audiences in seats.
Quarantine approached Out of Place with a brief to create a new website experience to go with their newly created brand. The new website experience needed to adhere to the brand’s goals of encouraging wonder and discussion amongst its artists, team, and engaged audience. As well as housing projects and key information about the company, the website needed to accommodate reflections, notes on the creative process, and resources for the user.
It became crucial that links were drawn between project and process, all whilst honouring the need for visual breathing space as well as space for the viewer to derive their own meaning from the work. The result is a clear, legible, and stylish website, which guides the user through the content whilst allowing them to craft their own journey and narrative.
As well as creating a clean aesthetic that felt true to the Quarantine brand, making the correct decisions when it came to functionality was equally important. Special attention was given to promotor and partner areas, newsletter sign up, and donation areas. This was achieved through use of typographic and colour hierarchy, as well as strategic placement of CTAs. The project pages were designed to house a variety of information in a logical way that allowed members of the press, theatre enthusiasts, funders and other user types to easily navigate the content relevant to them.
Its stylish brand elements, user and goal-focussed layout, and ability to embrace white space makes the Quarantine website a great example of how to offer an audience an extensive amount of information without causing overwhelm.
In need of some creative support? We’d love to know more about how we can help. We’ll happily offer a free consultation to discuss your project and demonstrate our approach.