Before we make anything, we spend time understanding the problem. That means getting a clear picture of your audiences, your goals and the context you’re working in. We draw on whatever evidence already exists, and gather new insight where it doesn’t.
Depending on the project, that might involve user research, stakeholder workshops, audience surveys, data analysis, reviewing existing research, or running behavioural studies on an existing website. Taking that time at the start means the work that follows is better informed and more likely to make a real difference to your organisation and the people it serves.
For many clients, this phase is as valuable as the design work that comes after it, feeding into wider marketing and organisational strategy.