It’s On In Bradford
From a blank page to Bradford’s most-visited cultural platform.
Project Details
Client: Bradford City of Culture 2025, Bradford Metropolitan District Council
Sector: Arts & Culture / Public Sector
Services: Branding, Design Support
Year: 2024 — ongoing
Commissioned by Bradford City of Culture 2025 and Bradford Council, It’s On In Bradford is the district’s city-wide what’s on platform. We led the feasibility study, won the tender to deliver the brand and website, and have managed the platform ever since.
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Monthly users on the platform
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Cultural organisations, venues and promoters signed up
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Years managing and growing the platform since launch
From a blank page to Bradford’s cultural home
It’s On In Bradford began with a feasibility study we led, interviewing more than 25 cultural organisations across the district about how they marketed events, where their audiences came from, and what a shared platform would need to offer to be genuinely useful. The research confirmed the appetite was there. We put together a tender response and won the contract to deliver it.
The platform needed to serve two groups simultaneously, both audiences looking for things to do across Bradford, and the venues, promoters and grassroots organisers who needed a free, easy-to-use tool to reach them. The brand needed to be bold, confident and distinctively Bradford, with enough flexibility to support seasonal and campaign variations. We proposed a name that says exactly what it does, whilst reflecting a confidence in Bradford as a happening place.
A platform built to grow
The website launched in April 2024 and within weeks, over 50 venues and 40 promoters were signed up with more than 400 live events on the platform. The site features a custom events filtering system, a members portal for venues and promoters, ticketing integrations, Google Maps, newsletter integration and custom animation, all built on WordPress with pre-styled templates designed for easy management by a non-technical team.
Three years on, It’s On In Bradford has more than 15,000 monthly users and over 600 cultural organisations, venues and promoters actively using the platform. We continue to manage the platform on an ongoing basis, overseeing the campaign, design, SEO and web support, in close collaboration with Bradford 2025 and a dedicated project lead.
It is one of the most complete projects we have ever delivered: feasibility, strategy, brand, web, launch and ongoing management. From a blank page to Bradford’s most-visited cultural platform.
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