Build Your Business
Creating a brand identity for Bradford’s enterprise support programme, helping local people turn business ideas into reality.
Project Details
Client: Bradford Council / Invest in Bradford
Sector: Public Sector
Year: 2022
Build Your Business is Bradford Council’s enterprise support programme, created to encourage new business start-ups and self-employment across the district. The programme brings together enterprise coaches, local partners and business support organisations under a single, recognisable brand that feels approachable, practical and rooted in Bradford. The programme was developed to support the ambitions of the Bradford District Economic Recovery Plan by increasing awareness of business support available across local communities.
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The programme launched to provide a unified identity for enterprise support delivered across communities throughout the Bradford district.
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Three core brand principles Helpful, Local and Diverse shaped every aspect of the identity, from tone of voice to imagery and communications.
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Neighbourhoods. Branded marketing assets were created for nine neighbourhoods, giving local enterprise coaches and partners a recognisable identity tailored to their communities.
An identity designed to feel supportive, not corporate
Enterprise support can often appear intimidating or aimed solely at established businesses. The brief called for something different: a brand that felt professional and credible while remaining approachable, entrepreneurial, creative and distinctly not too corporate.
Beginning with the name Build Your Business, we developed an identity centred on growth, opportunity and practical support. Clean typography, a restrained colour palette and confident layouts create a modern visual language that feels welcoming to first-time entrepreneurs while remaining flexible enough for use by Bradford Council and a wide network of delivery partners. The programme was designed to sit comfortably within the wider Invest in Bradford brand while maintaining its own clear personality.
A toolkit built for collaboration
The programme would be delivered by multiple organisations across Bradford, making consistency as important as creativity. Rather than producing a fixed campaign, we created an adaptable design system that anyone could use.
The identity included editable social media templates, web banners, printed materials, exhibition graphics, presentation templates, newsletters and case study layouts, all supported by comprehensive brand guidelines. Decorative graphic shapes represent the idea that every business journey begins differently, while inclusive photography celebrates the diversity of Bradford’s entrepreneurs. A shared library of icons and flexible templates ensured partners could communicate with one voice while adapting materials to local audiences and communities.
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