Place Marketing

Strategy, brand and campaign design for places that want to be understood on their own terms.

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Place marketing is one of the most complex and most rewarding things we do. It requires genuine understanding of a place, its communities, history, tensions and strengths. We bring the strategic and creative capability to translate that understanding into communications that resonate with real people rather than presenting a sanitised version of somewhere.

We have delivered place marketing projects at scale, working with local authorities, business improvement districts and community organisations across the north of England. Our projects span strategy and research, brand identity, digital, campaign design, social media, and ongoing management and engagement.

01 Over 70 years combined experience

What we’ve delivered

It’s On In Bradford began with a feasibility study we led, interviewing more than 25 cultural organisations across the district about the need for a shared what’s on platform. We subsequently won the tender to deliver the brand, build the website, and manage the platform and campaign. Now in its third year, It’s On In Bradford has more than 15,000 users a month and over 600 cultural organisations, venues and promoters using it. It is one of the most successful place-based cultural platforms in the country.

Love Leeds Road was a Bradford Council campaign to celebrate and strengthen one of Bradford’s most distinctive commercial streets. We led on strategy, research and engagement design, working with businesses, communities and the council to develop a campaign that felt genuinely rooted in the place it was representing.

People Make Place was a programme of creative high-street interventions on Oak Lane in Manningham, commissioned by Bradford Metropolitan District Council. We led strategy, research and community engagement across a twelve-month programme, working with local schools, community centres and residents to shape a programme built around the community rather than presented to it.

Hello Huddersfield was a place brand and visitor destination campaign for Huddersfield, a friendly, welcoming identity designed to promote the town on its own terms and build genuine civic pride alongside visitor engagement.

Hello Huddersfield - Campaign Identity Identity
01 Over 70 years combined experience

Why it matters

Place marketing done well creates real economic and social value. Done badly, it produces glossy materials that nobody believes and campaigns that don’t last beyond the next budget cycle. The difference is almost always in the quality of the research and engagement that precedes the creative work. We have never started a place marketing project with a visual identity. We always start with understanding.

People Make Place - Community Consultation

The Numbers

Love Leeds Road - Poster Design

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Major place marketing projects delivered

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Monthly users on It's On In Bradford

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Organisations engaged through It's On In Bradford

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Social media impressions for the Love Leeds Road campaign

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Love Leeds Road - Video Campaign
Hello Huddersfield - Brand Identity Identity
Hello Huddersfield - Campaign Print Design

Specialist Skills, in‑house

Every project is different, and some call for a more specialist approach. Alongside our core services, we offer a range of specialist capabilities, from custom typeface design and illustration through to membership websites and accessibility audits. These are things we do properly, in-house, rather than bringing in outside help. If something you need isn’t listed here, it’s always worth asking.

Got a project you'd like to discuss? Talk to us

Haigh Simpson - Studio Director - Out of Place Studio

In need of some creative support?  We’d love to know more about how we can help. We’re happy to offer a free, no-obligation consultation to talk through your project.

Talk to Haigh