Hello Huddersfield
A destination brand for Huddersfield, built from scratch during Covid and delivered across brand, website, campaigns and print.
Project Details
Client: Huddersfield Business Improvement District
Sector: Public Sector
Services: Branding, Campaign Design, Design Support, Environmental Design, Strategy & Research, Web Design, Web Development
Year: 2020 to 2021
Hello Huddersfield is Huddersfield BID’s destination marketing brand, promoting events, culture, retail, food and drink in the town centre. We developed the brand identity, website and ongoing campaign design across a twelve-month retainer, launching and running the platform through one of the most challenging periods for local businesses.
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Delivered across the platform during a twelve-month retainer
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Town centre business profiles built into the website directory
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Launched by us in 2020, the campaign is still running
A destination brand built for a town that couldn’t yet be visited
Hello Huddersfield launched on 4 July 2020 as Huddersfield BID’s destination marketing platform. We created a brand and website designed to put Huddersfield on the map as a town worth visiting, with a distinctive identity built around the warmth and character of the place. The timing was about as challenging as it could be with the campaign launching into a period of lockdowns, restrictions and rolling uncertainty for every business it was trying to promote.
We developed a modern, vibrant brand identity taking subtle inspiration from the town’s coat of arms, responding to the BID’s preference for a colourful and welcoming identity that felt genuinely of the place. From the start, we brought place marketing expertise to the relationship, advising on strategy, helping the BID team understand what a destination brand needed to do, and making sure a tight retainer budget was spent on the things most likely to move the needle. This was an early project for the studio and one where we were involved in every aspect of campaign delivery, from brand thinking through to weekly content management and monthly reporting.
Involved in every aspect of campaign delivery, from brand thinking through to weekly content management.”
A platform built to sustain itself
The website launched with a full business directory, events listings and editorial content section – built to keep the platform feeling current and useful even as the events and activities it was promoting were repeatedly disrupted by restrictions. We added profiles for over 100 town centre businesses and maintained a regular stream of campaigns and content throughout, supporting local retailers, hospitality businesses and attractions at a moment when they needed it most.
We understood that BIDs operate with small teams and need quick reaction times, consistent output, proactive ideas and clear evidence of value to the levy-paying businesses they represent. Our campaigns, from Shop Local to Summer Unlocked, were designed to be shareable and genuinely useful, not just brand-building for the BID itself.
When the BID Manager changed, we managed a full and smooth handover of all assets, access, documentation and brand guidelines, making sure the campaign was in a strong position to continue without us. Hello Huddersfield is still running today.
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