Cecil Green Arts
A brand as tactile as the puppets, lanterns and events it belongs to.
Project Details
Client: Cecil Green Arts
Sector: Arts & Culture
Services: Branding, Illustration, Type Design
Year: 2021
Cecil Green Arts is a Community Interest Company of artists, puppeteers, musicians and circus performers based in Bradford, creating giant puppets, lanterns and unforgettable community encounters. We were approached to develop their brand and build a suite of assets the team could use across their own marketing.
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One of our earliest projects, back when we were still finding our own footing as a studio.
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Bespoke Typeface — hand-painted and digitised in-house, built entirely around CGA's own visual language.
Bradford
A local arts company we already knew well, and have been lucky enough to enjoy at some brilliant events ourselves.
Keeping the handmade feel, without losing the polish
Narrative CGA’s existing identity was hand-drawn and true to their grassroots, handmade roots, but it wasn’t digital-friendly, accessible, or easy for the team to use day to day. Our job was to hold on to that authenticity while making it modern, consistent and future-proofed.
We brought CGA’s own artists and creatives into the process from the start, which shaped decisions like the cut-out paper shapes now woven through the brand. To capture the tactile, hand-crafted feel of their work, we developed a bespoke typeface in-house using paint and digitisation, then extended that same approach into a library of handmade assets the team could use across their own outputs.
A brand CGA could run with on their own
This was one of our earliest projects, delivered in 2021, for a local Bradford arts organisation we were already familiar with and have been glad to see behind some brilliant community events ever since. It was a brand-only engagement: no website, no ongoing design retainer, just a full set of brand guidelines and a library of assets. Combined together, they gave CGA everything they needed to utilise, develop and market their new brand entirely on their own terms.
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