Bradford District Museums & Galleries
An organisational rebrand and website for four Bradford museums, delivered in time for the Turner Prize.
Project Details
Client: Bradford District Museums & Galleries
Sector: Arts & Culture / Public Sector
Services: Branding, Campaign Design, Design Support, Environmental Design, Report Design, Web Care, Web Design
Year: 2023 - ongoing
Bradford District Museums & Galleries cares for four venues across the district (Bolling Hall Museum, Bradford Industrial Museum, Cartwright Hall Art Gallery and Cliffe Castle Museum) including the gallery that hosted the Turner Prize in 2025. We delivered the organisational rebrand and website that prepared them for that moment, and continue to provide ongoing design, development and support.
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Venues united under one cohesive, flexible brand identity
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Venues united under one cohesive, flexible brand identity
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Exhibition identities delivered
From a signage survey to a full rebrand
We began working with Bradford District Museums & Galleries in 2023, initially commissioned to carry out a signage and outdoor branding survey across their four venues. What we found, combined with the upcoming opportunity of Bradford’s year as UK City of Culture, led to a much larger conversation about the organisation’s brand as a whole.
The scope expanded into a full brand overhaul. Four venues, each with its own character and collection, needed an identity that felt genuinely unified without flattening what made each one distinct. We designed a brand system flexible enough to support individual sub-venue identities within a single, cohesive parent brand, built to be accessible, adaptable and consistent across digital, social, print and signage.
An identity that felt genuinely unified, without flattening what made each venue distinct.”
A website rebuilt, and a brand carried into a landmark year
Alongside the brand, we restructured and rebuilt the Bradford District Museums & Galleries website on WordPress, tailoring the back end to support the practical realities of a multi-venue museum service with exhibitions, events, collections, learning resources and visitor information, managed by a small internal team. The site was built to be accessible, fast and secure, with SEO built in to extend its reach to a wider audience.
Building the brand through new exhibition designs
We continue to act as brand guardians for the identity, working directly with internal staff and external freelancers to keep campaign and exhibition identities consistent with the wider brand. We have designed a series of distinct exhibition identities within the main brand, and we provide ongoing web hosting, support and development as the museums’ needs evolve.
In 2025, that identity was carried into one of the most significant moments in the organisation’s history, as Cartwright Hall Art Gallery hosted the Turner Prize as part of Bradford’s year as UK City of Culture, a first for the city, and a moment that put the brand we built in front of a national and international audience.
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