​​We worked collaboratively with the Tackle team and it’s trustees to set out a vision for the new brand & website, delivering a series of workshops and exercises which addressed issues with the previous brand/website and ideas on how it could be improved. The chosen brand concept introduced a bold, friendly  typeface, strong use of imagery  and a wider set of brand colours. Coupled with a hand-drawn style set of supporting assets, the result was to create a much more approachable and adaptable brand. Prior to starting work on the new site we carried out a full UX review of the existing website to identify user pain points and identify ways in which the navigation and site structure could be improved. This included user surveys and the creation of user journey profiles. This gave us a solid foundation to be able to develop a new, improved site structure, built in a modular fashion to allow maximum flexibility without affecting user experience. The new, digital friendly brand was applied to web designs and carried through to build. The site includes  a password protected  members portal, forum, interactive map, downloadable resources and multiple CTAs. We have supported Tackle through to launch, providing a full range of branded assets, user testing and SEO setup. We have also worked with Tackle to review their marketing strategy, giving the organisation a platform to achieve its wider goals.