Bradford Digital
Building a brand identity that felt as digital and adaptable as the community it represents.
Project Details
Client: Bradford Digital
Sector: Arts & Culture
Services: Branding, Design Support
Year: 2023
Bradford Digital is a quarterly networking event for Bradford’s digital talent, run in partnership with PJM Digital and other businesses based at Assembly Bradford.
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The year Bradford Digital launched, with its first event held at Assembly Bradford.
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Community, Culture and Commerce, three pillars the brand and events are built around.
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Ongoing event programme
A logo built to sit inside the copy, not above it
The logo was designed to share the same type size and leading as the headings around it, on both digital and printed materials. Rather than acting as a standalone mark sat apart from the page, it reads as part of the copy itself, a small decision that keeps the brand feeling embedded rather than bolted on.
Icons built for anyone to use
Narrative Iconography combined bespoke icons with widely available typefaces like Webdings, making it easy to generate new assets on standard, non-Adobe software, a deliberate mix of old and new technology that reflects Bradford Digital’s own community of legacy and emerging tech talent. Image placeholders were shaped to resemble an SD card, reinforcing the digital theme throughout the identity.
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